Okay, so not the acne treatment ProActiv but the actual got-off-my-rear and did something “proactive.”
When I’m lucky enough to get a new cookbook in the mail, it’s usually through a company called Open Book Publicity. It’s run by two great publicists named Emily and Leslie. They were very early arrivals to the Cookbookaholic party and have kept me on their mailing list. I’ve had some amazing cookbooks come my way thanks to their efforts.
Recently, I got a wild hair and rang up the good folks over at Cision. They gather contact info on all tv/news programs, radio shows, newspapers, magazines and bloggers. If you’re a publicist looking to contact media outlets for your clients, Cision can probably help you put together a list (for a nice price). I spoke with a couple of very nice people in their Internet/blogger department and within half an hour, they emailed me a copy of my blog’s listing! It’ll be added to their system with all the other thousands of bloggers out there…
Who knows how long it’ll take to get more publishers to look in my direction? I’ll never know unless I give it a try…