Going through my emails tonight, I found one stuck in my spam filter from Williams-Sonoma. It was called “Williams-Sonoma Cookbook Club at Your Local Store.” Well, hellllloooooo. There’s a club?
I opened up the email and read this:
“Love collecting cookbooks?” Why, yes I do. In fact, I write a blog called “Cookbookaholic.”
“Enjoy trying new recipes?” Yeah…when I can but I’m slightly lazy as well.
“Join us for the next Williams-Sonoma Cookbook Club class!” Okay! Sounds like it’s right up my alley! Tell me more about this please, targeted email!
The next paragraph talks about this cookbook club where you attend a class, watch the chef prepare a few recipes in the featured Williams-Sonoma cookbook—and here’s the best part: you keep the cookbook! That sounds so great!
And then they lower the boom: it is $75 bucks! Yikes! I guess they don’t realize that I hit Saturday morning garage sales to get cookbooks for my collection at about a dollar?
Is the cookbook autographed? That’s a lot of cash to invest in one cookbook. And then I look down the list of scheduled classes. Guess what they’re doing next month? A cookbook called Breakfast Comforts. A whole cookbook on breakfast! Oh mercy….